In a time of great tumult, we are left with no one but each other. When adages of old pale inadequate, we see revivals of traditional wisdom under the guise of new gods.

These gods, and their cults, present themselves in the medium of our time: the internet. They are the influencers and those who choose to follow them. Another has risen, and his word will be heard:

“I ain’t ever seen two pretty best friends. It’s always one of them gotta be ugly.”

This is the TikTok meme of the month. Grasping the feed, the saying originates from Jordan…

There is a new type of lolcow. They exist as a meme and solicit attention through their continuous semi-cringe posting. Though unlike a traditional lolcow, they are completely aware of the joke and push through for a potential slice of virality.

Link the newest instance of this content trend, the inspiration for this piece.

Examples are creators like: @jayrscotty, @vorostwins, @itsashtonchavisofficial, @jordieeboy11, and @spicyferntree.

They choose to become the meme in hopes of optioning it for an influencer career. In some instances, this works, and in others, they find themselves constantly groveling to their followers trying to revive the same…

We don’t. People want to be angry at things right now. We are in a lull inside of the 24-second fractal news cycle, and we desperately need personas to inhabit our rage.

Charli D’Amelio and her sister Dixie underwent a pseudo-cancellation this past week on the basis of two snippets. In one, Charli talks about how she wishes she had hit 100 million exactly one year after starting, and in the other, she and her sister negatively react to a snail pasta dish from their private chef.

While indicative of some degree of spoiled child syndrome, the happenings are inconsequential…

(wrote this is in February 2020, though it stands today with extended growth of TikTok as arbiter of music)

With the advent of TikTok, we have seen an influx of new content creators, memers, and influencers. The platform simplified the content creation process to a several minute ordeal. I argue it is currently the epicenter of popular culture in multiple pieces I’ll link at the bottom.

Most importantly, it is the primary funnel where Gen Z and assorted online groups are producing memes at accelerating rates (I’d wager we are reaching a peak of the adoption curve soon though).


In the wake of the COVID-19 fueled speculation, I am adding my contribution to the pool of think pieces.

I have a theory, and it relies on a number of semi-related suppositions. While many claim we are entering a baby boom, I think there is another side-effect of social-distancing that has yet to be discussed.

We are entering creative boom.

This is why I think so:

First, when encouraged to stay inside, humans generally have more sex, spiking birth rates during these stints of lock-down.

Second, young people are having less sex. While influenced by complicated variables, this is prevalent in hyper-industrialized nations and likely…

A crucial distinction in the Age of Information.

Within the glossary of internet culture, one word reigns supreme: Clout.

It is what brands work towards, advertisers seek, and countless chase. It has inspired many to drop everything and go out on whim. It is perhaps even the motivating essence of all internet era creative ventures. Clout is status, consistent following, strong engagement, and the ticket towards monetization.

However, with the rise of TikTok, a new term has entered usage: Hype.

A look back at TikTok’s year of dominance and some projections for its future.

I am declaring it now. TikTok is the epicenter of popular culture.

I know it’s still not cool to be on TikTok, but it’s too late. The youth have chosen, and the optimal content format has risen. Whether you like it or not, we are in the era of TikTok.

For proof of this extraordinary claim, I will breakdown several facets of popular culture that TikTok impacted this past year and offer a few projections about the future.


Viral music and TikTok are a match made in heaven.

I think this is because of TikTok’s base content format. The marriage…

There, I said it. I mean come on, we were all thinking it.

Click here to watch video version of thinkpiece.

Art by Donnie Pancake

Actually I might have been one of the only ones thinking this.

Casey Frey is a digital artist. He is a rather talented dancer but is mainly known for his comedic content. This makes sense, as he started on Vine, an app known for shaping Gen Z’s sense of humor¹, amassing over 250,000 followers before the app’s demise on January 17th 2017..

Casey’s past year has been explosive. His online following has skyrocketed with his Instagram gaining over a million followers in under six months. This, along with his involvement in the…


the only person who understands internet culture

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